Sak Onkvisit, Michael A. Merz, John J. Shaw (USA Providence College)

Broschiertes Buch

International Marketing

Strategy and Theory

Beschreibung

This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.

Autor

Sak Onkvisit is Professor Emeritus of Marketing at San José State University, U.S.A. He has authored several books and has published in leading journals. An internationally recognized scholar, he has taught in several countries and has served as a Fulbright Senior Scholar and a Fulbright Senior Specialist. Michael A. Merz is Professor of Marketing and Chair of the Department of Marketing and Business Analytics at San José State University, U.S.A. He has published extensively in marketing journals. The Wall Street Journal ranks San Jose State University as No. 2 among public universities for graduates' marketing salaries. John J. Shaw has retired from his position as Director of the MBA Program at Providence College. Before his retirement, he co-authored three books and over 80 papers in journals and at conferences.

Produktdetails

• Verlag: Taylor & Francis Ltd
• 6 ed
• Seitenzahl: 512
• Erscheinungstermin: 4. Juni 2025
• Englisch
• Abmessung: 174mm x 245mm x 28mm
• Gewicht: 1056g
• ISBN-13: 9781032583662
• ISBN-10: 1032583665
• Artikelnr.: 72211186