International Marketing
Versandkostenfrei!
Versandfertig in 2-4 Wochen
111,99 €
inkl. MwSt.
PAYBACK Punkte
56 °P sammeln!
Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E. This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today's giant global marketers. Updates address international e-commerce and technology as well as the impact of cultu...
Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.