Kamilla Jones

Gebundenes Buch

International Fashion Marketing

Strategic Management and Promotion for Global Fashion Brands

Beschreibung

Learn to create lasting impact for global fashion brands through branding, marketing and consumer engagement.

Autor

Kamilla Jones is a lecturer in Fashion Business and Management at the University of East London where she leads the BA (Hons) Fashion Studies Top Up and teaches on the MA International Fashion Business with Luxury Brand Management and the MA International Fashion Business with Marketing and Public Relations. She has over 15 years of experience in the fashion sector, including in brand consultancy, branding, marketing, international trade and business.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 336
• Erscheinungstermin: 3. Januar 2026
• Englisch
• Abmessung: 234mm x 156mm
• ISBN-13: 9781398623897
• ISBN-10: 139862389X
• Artikelnr.: 73582960