Alain Verbeke, I. H. Ian Lee

Broschiertes Buch

International Business Strategy

Rethinking the Foundations of Global Corporate Success

Beschreibung

Now in its third edition, this core textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). It offers commentaries on 74 key articles from leading management reviews and develops a comprehensive conceptual model to support student learning with a practical perspective.

Autor

Dr Alain Verbeke is a professor of International Business Strategy and holds the McCaig Research Chair in Management at the Haskayne School of Business (HSB), University of Calgary (Canada). In 2014, Dr Verbeke was elected as the Inaugural Alan M. Rugman Memorial Fellow at the Henley Business School, University of Reading (UK). In 2019, he was appointed as a Dean's Circle distinguished research fellow at the College of Business, Florida International University (USA). He is also an adjunct professor at the Solvay Business School, University of Brussels - VUB (Belgium). He serves as the Editor-in-Chief of the Journal of International Business Studies - JIBS, and is an elected fellow of the Academy of International Business (AIB) and the European International Business Academy (EIBA).

Produktdetails

• Verlag: Cambridge University Press
• 3., NED
• Seitenzahl: 675
• Erscheinungstermin: 9. Dezember 2021
• Englisch
• Abmessung: 242mm x 169mm x 24mm
• Gewicht: 1000g
• ISBN-13: 9781108738378
• ISBN-10: 1108738370
• Artikelnr.: 61402025

Rezensionen

'This revised edition of Alain Verbeke's textbook builds on the strengths of the very first edition, and continues to stand out from other textbooks in two respects. First, the analytical framework summarizing the nature of international business presented in the first half of the book is consistently used in all subsequent chapters. Second, this conceptual toolkit helps students to understand the complexities of international business in the real world.' Sjoerd Beugelsdijk, Professor of International Business, University of Groningen