International Business Organization
Malcolm Chapman
Gebundenes Buch

International Business Organization

Subsidiary Management, Entry Strategies and Emerging Markets

Herausgegeben: Burton, Fred; Chapman, Malcolm; Cross, Adam
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The fifth volume of the Academy of International Business Series concentrates on three crucial areas of International Business: organizational issues across multinational enterprises, international market entry strategy and emerging markets. It examines theory and practice in parent-subsidiary relationships, in host country and MNE interactions, and in the organizational response of international business to dynamics in the global economy.