Fred Burton

Gebundenes Buch

International Business and Europe in Transition

Beschreibung

This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: _ is the vision of a Single European market realistic? _ what are the barriers to its achievement? _ what are the prospects for Eastern Europe? _ how should firms enter East European markets? _ what does the process of transition imply for corporate policy?

Produktdetails

• The Academy of International Business
• Verlag: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-0-333-64196-5
• 1996.
• Seitenzahl: 266
• Erscheinungstermin: 3. April 1996
• Englisch
• Abmessung: 234mm x 156mm x 18mm
• ISBN-13: 9780333641965
• ISBN-10: 0333641965
• Artikelnr.: 44538267