Interior Design in Practice
Case Studies of Successful Business Models
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Written by a former ASID national president and an eco-structure magazine editor, Interior Design in Practice: Case Studies of Successful Business Models provides a concise collection of real-world case studies of the business of interior design practice with lessons for everyone from the sole practitioner to large firms. Interior Design in Practice provides the vital business education an interior designer needs. It describes in detail how to plan and launch an interior design business, and how to grow that business towards success. As a companion to Mary Knackstedt's Interior Design Business Handbook as well as Christine Piotrowski's Professional Practice for Interior Designers, this book is ideal for professionals in interior design.
Through real-world case studies, master the business of interior design practice
Whether you hope to own your own company, grow your company, or rise high in the managerial ranks of a larger practice, you must have a tight grasp of business basics in order to succeed as an interior designer. Interior Design in Practice provides the vital business education an interior designer needs. It describes in detail how to plan and launch an interior design business, and how to grow that business towards success.
Through real-world case studies, you'll learn the essentials of building a design practice, including:
Deciding how and when to use business planning, strategic planning, and financial planning to your benefit
Techniques to build teams and motivate team members
Ways to avoid costly mistakes
Advice on branding and marketing your firm and yourself
Methods to integrate new technology into your day-to-day practice, marketing, and networking
Coauthored by a former ASID national president and an experienced design writer and editor, Interior Design in Practice assists interior designers with practical, from-the-field advice, along with enlightening case studies throughout the book. Both budding entrepreneurs and seasoned design practitioners will find this comprehensive, real-world guide a welcome stepping-stone to success.
Whether you hope to own your own company, grow your company, or rise high in the managerial ranks of a larger practice, you must have a tight grasp of business basics in order to succeed as an interior designer. Interior Design in Practice provides the vital business education an interior designer needs. It describes in detail how to plan and launch an interior design business, and how to grow that business towards success.
Through real-world case studies, you'll learn the essentials of building a design practice, including:
Deciding how and when to use business planning, strategic planning, and financial planning to your benefit
Techniques to build teams and motivate team members
Ways to avoid costly mistakes
Advice on branding and marketing your firm and yourself
Methods to integrate new technology into your day-to-day practice, marketing, and networking
Coauthored by a former ASID national president and an experienced design writer and editor, Interior Design in Practice assists interior designers with practical, from-the-field advice, along with enlightening case studies throughout the book. Both budding entrepreneurs and seasoned design practitioners will find this comprehensive, real-world guide a welcome stepping-stone to success.
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