Jean-Claude Usunier
Broschiertes Buch

Intercultural Business Negotiations

Deal-Making or Relationship Building

Versandkostenfrei!
Versandfertig in 6-10 Tagen
56,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
28 °P sammeln!
Negotiations occupy a prominent place in the world of business, especially when it comes to international deals. In an increasingly global business environment, understanding and managing cultural differences is key to successful negotiations.This book highlights two basic components of negotiations: the Deal and the Relationship. Countries and cultures place different value and priority on these components both in the negotiation process and in the outcome. Intercultural Business Negotiations provides a guiding framework that is both refined and contextualized and provides managers with the k...