Irina Loguntsova

Broschiertes Buch

Interaktivnoe obuchenie

Igrovye i tvorcheskie zadaniya po svyazyam s obshchestvennost'yu i brendingu

Beschreibung

Interaktivnye metody obucheniya nakhodyat vse bol'shee primenenie v sovremennykh uchebnykh zavedeniyakh, stremyashchikhsya sootvetstvovat' dukhu vremeni. V dannom sbornike privedeny primery razlichnykh delovykh igr i situatsiy dlya analiza (keysov), razrabotannykh i uspeshno primenyaemykh avtorom v MGU imeni M.V. Lomonosova v ramkakh prepodavaniya distsiplin "Svyazi s obshchestvennost'yu", "Osnovy brendinga", "Territorial'nyy brending". Varianty zadaniy orientirovany prezhde vsego na razvitie upravlencheskoy kreativnosti obuchaemykh - original'nosti myshleniya, sposobnosti k generirovaniyu bol'shogo kolichestva idey, razrabotke innovatsiy i dr. Sbornik soderzhit metodicheskie rekomendatsii, slovar' spetsial'nykh terminov i adresovan prepodavatelyam VUZov.

Autor

Neskol'ko let spetsializirovalas' v sfere brendinga, PR i reklamy v ryade krupnykh mezhdunarodnykh organizatsiy. Kandidat ekonomicheskikh nauk. S 2006g. prepodaet v MGU imeni M.V.Lomonosova. Pobeditel' konkursa V.Potanina v 2011g.Sfera nauchnykh interesov - territorial'nyy marketing i brending.

Produktdetails

• Verlag: Palmarium Academic Publishing
• Seitenzahl: 64
• Erscheinungstermin: 3. Mai 2014
• Russisch
• Abmessung: 220mm x 150mm x 5mm
• Gewicht: 113g
• ISBN-13: 9783847393054
• ISBN-10: 3847393057
• Artikelnr.: 40832582