Interaction between Cultural Differences and Companies' Reputation
Guelcin Guengoeren
Broschiertes Buch

Interaction between Cultural Differences and Companies' Reputation

Franchise Companies in Fast-Food Sector: A case Study in Turkey and Austria

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Individual cultures around the world strongly influence the attitudes,behaviors and feelings of the people who live within them.Correspondingly their daily lives might be seen as a reflection of cultural taboos,norms and values in common with consumption patterns,eating habits,gift giving,matrimony...etc. For this reason cultural differences are an important consideration for companies as they develop their strategies if they operate in more than one country or globally.Companies have come to realize that effective operation and ultimate success depends on adapting their strategies to account ...