Gebundenes Buch

Intelligent Data Analytics in Media Communication to Improve Public Health Care

Beschreibung

This new book offers vital insights into the use of data analytics in social media for effective communication for health promotion and illness prevention and for healthcare information security, harnessing the power of data mining tools and techniques, artificial intelligence, and other advanced technologies. The book discusses collecting information intelligently from social media, which has sparked the interest of the biomedical and health informatics communities. It shows how using consumer-generated data can improve the effectiveness of public health messages as well as for better healthcare outcomes while cutting costs. It looks at data mining and analytic tools with deep and machine learning technologies for the development of effective communication strategies, for the early detection of health conditions, for using social media for health promotion and disease prevention messages, and more. The book covers digital issues in healthcare, such as cybersecurity threats and provides useful ways to manage these risks. It also looks at how mental health is portrayed in the media and the strength of social media activism movements, as seen by the #Stoptrolling movement. The COVID-19 epidemic highlighted the significance of clear, accurate, and timely communication in healthcare, and this book investigates how social media platforms played a critical role in sharing critical information during this worldwide disaster. Intelligent Data Analytics in Media Communication to Improve Public Health Care provides a thorough and forward-thinking study of using today advanced technology for improving healthcare via the creative use of social media and technology.

Autor

Rishabha Malviya, PhD, is working as Associate Professor in the Department of Pharmacy, School of Medical and Allied Sciences, Galgotias University, India. He has 12 years of research experience. His area of interest includes formulation optimization, nanoformulation, targeted drug delivery, localized drug delivery and characterization of natural polymers as pharmaceutical excipients. He has authored more than 200 research/review papers for national/international journals of repute. He has 58 patents (19 grants, 38 published, one filed) and publications in reputed national and international journals. He has received an Outstanding Reviewer Award from Elsevier. He has authored and edited 48 books (Wiley, CRC Press/Taylor and Francis, Springer, River Publisher, IOP Publishing, and OMICS Publishing Group) and authored 31 book chapters. His name has included in World Top 2% Scientists by Stanford University. He is a reviewer, editor, and editorial board member of more than 50 national and international journals of repute. He was an invited author for the magazine Atlas of Science as well as a pharma magazine dealing with B2B industry, Ingredient South Asia. He completed his BPharm from Uttar Pradesh Technical University and MPharm (Pharmaceutics) from Gautam Buddha Technical University, Lucknow Uttar Pradesh, India. His PhD (Pharmacy) work was in novel formulation development techniques. Swati Verma, MPharm, is working in the Department of Pharmacy at I.T.S. College of Pharmacy, Ghaziabad, Uttar Pradesh, India. Her areas of interest are in computer-aided drug design, analytical chemistry, targeted drug delivery, and nanoformulation. She has authored many review papers published in international journals. She has authored several book chapters and edited three books. She completed a BPharm at Dr. A.P.J. Abdul Kalam Technical University and MPharm (Pharmaceutical Chemistry) at Banasthali Vidyapith, Rajasthan, India. Her PhD work is in neurodisorders. Harish Kumar, PhD, is working in the Department of Mass Communication, Faculty of Arts and Social Studies, at St. Xaviers University, Kolkata, India He is an editorial board member of The Researcher and the Asia Pacific Journal of Media and Broadcasting. He contributed 14 research papers and 10 chapters in edited volumes and has created content for MOOC platforms such as E-PG Pathshala and SWYAM. Dr. Kumar is supervising three PhD scholars. He is a member of the boards of studies and research committees of several universities. He has 12 years of academic experience and five years of industry experience (radio and television).

Produktdetails

• Verlag: Apple Academic Press
• Seitenzahl: 514
• Erscheinungstermin: 2. Dezember 2025
• Englisch
• ISBN-13: 9781779643520
• ISBN-10: 1779643527
• Artikelnr.: 75289208