Intellectual Property Revolution - Successfully manage your IP assets, protect your brand and add value to your business in the digital economy
Shireen Smith
Broschiertes Buch

Intellectual Property Revolution - Successfully manage your IP assets, protect your brand and add value to your business in the digital economy

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We're undergoing a quiet revolution. The new currency in our digital economy is information, ideas, know-how, brands, systems and data. Whether you're starting a new business, building a brand identity or launching a new product or service, you're also creating intellectual property. Do it right and the intangible assets you create could be worth more than the products or services themselves. Do it wrong and you could miss vital opportunities, have your true value stolen or find yourself on the wrong side of an intellectual property dispute. Shireen Smith brings her years of experience as an I...