Thomas O'Connor

Broschiertes Buch

Intellectual Property in the Managerial Portfolio

Its Creation, Development, and Protection

Beschreibung

A key feature of the mapping method used in this book is that it makes both formal and tacit knowledge explicit in the workflow maps it produces. Much of what has been learned in the years of applying and teaching this method is that software-driven approaches are hobbled by the complications presented by tacit knowledge in workflows. Until both formal and tacit knowledge are understood these software-driven approaches cannot achieve their full potential. Consequently the mapping process here, by necessity, becomes a method for managing knowledge as well as a method of mapping the flow of materials and information. While it is a basis for process improvement in its own right, it can support development of both software-driven process mapping and the creation of dynamic programs on the basis of accurate understanding of existing workflows.

Autor

Thomas S. O'Connor is professor of marketing in the Department of Marketing and Logistics at the College of Business Administration at the University of New Orleans. Dr. O'Connor received a bachelor of science degree from the Georgia Institute of Technology, an MBA from Mississippi State University, and a PhD in Business Administration from the University of Alabama. He has published many articles in leading journals, and established some of his expertise in intellectual property rights by presenting testimony in state and federal courts. Dr. O'Connor received two research fellowships at a facility of the National Aeronautics and Space Administration through the American Society for Engineering Education.

Produktdetails

• Strategic Management Collection
• Verlag: Business Expert Press / McGraw-Hill Professional
• Seitenzahl: 170
• Erscheinungstermin: 4. Dezember 2012
• Englisch
• Abmessung: 229mm x 152mm x 9mm
• Gewicht: 250g
• ISBN-13: 9781606493540
• ISBN-10: 160649354X
• Artikelnr.: 35713501