Gebundenes Buch

Integrating New Technologies in International Business

Opportunities and Challenges

Herausgeber: Singh, Gurinder; Goel, Richa; Maurya, Alka
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Explores the rapid changes in technology that have affected businesses and social environments that are offering new challenges and opportunities for small to mid-size enterprises (SMEs) and start-ups. It highlights how businesses in emerging economies are implementing the new technological innovations to compete in the global market.