Adam Lindgreen, Antonios Gasteratos, Christos A. Vassiliadis, Dimitris Folinas, Thomas A. Fotiadis

Gebundenes Buch

Integrating Marketing and Supply Chain Management

Converging Paths to Holistic Business Success

Beschreibung

Integrating Marketing and Supply Chain Management brings together two disciplines, marketing and supply chain management, to provide students with a bird's-eye view of these disciplines and to appreciate their symbiotic relationship to one another.

Autor

Thomas A. Fotiadis is Full Professor of Marketing and Head of the Marketing Laboratory at the Department of Production Engineering and Management of the Democritus University of Thrace. Dimitris Folinas is Full Professor of Supply Chain Management at the International Hellenic University, and he works as Visiting Professor at the Hellenic Open University. Adam Lindgreen is Full Professor of Marketing at Copenhagen Business School and Extraordinary Professor at University of Pretoria. Antonios Gasteratos is Full Professor of Robotics, Mechatronics, and Computer Vision, Dean of the Faculty of Engineering, and Director of the Laboratory of Robotics and Automation at the Democritus University of Thrace. Christos A. Vassiliadis is a member of the academic teaching and research staff of the Department of Business Administration of the University Macedonia in Thessaloniki.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 418
• Erscheinungstermin: 14. November 2025
• Englisch
• Abmessung: 246mm x 174mm
• ISBN-13: 9781041096146
• ISBN-10: 1041096143
• Artikelnr.: 74436463