Jerome M. Juska

Gebundenes Buch

Integrated Marketing Communication

Advertising and Promotion in a Digital World

Beschreibung

This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.

Autor

Jerome M. Juska is an Adjunct Professor at Seminole State University. Dr. Juska has taught advertising management at the University of Illinois, Northwestern University, and Franklin College in Lugano, Switzerland. He is also a consultant for agencies, media, and advertisers.

Produktdetails

• Verlag: Routledge
• 2. Auflage
• Seitenzahl: 332
• Erscheinungstermin: 30. November 2021
• Englisch
• Abmessung: 250mm x 175mm x 22mm
• Gewicht: 754g
• ISBN-13: 9780367443368
• ISBN-10: 0367443368
• Artikelnr.: 62713386