Integrated Marketing Campaign

Using the Example of a Scientific Institute

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Projektarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Hanzehogeschool Groningen (International Business School), Sprache: Deutsch, Abstract: This report gives solutions on how a small sized research center (ALIFE), without established identity, can promote itself in the Business-to-Business market to successfully achieve the communication objectives of creating awareness, interest and preference among the target audience by integrating and employing several promotional tools.Promotional campaign for the research center ALIFE was created by inte...