Inside City Tourism
A European Perspective
Versandkostenfrei!
Versandfertig in über 4 Wochen
42,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
21 °P sammeln!
Inside City Tourism explores how European cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. This book distinguishes itself from other texts through its pan-European perspective and by combining both theory and practice.
This book explores how cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. It combines both theory and practice and uses new and original case materials to exemplify mainstream approaches to city marketing and identify recurrent problems and opportunities.
