Simon Hall

Gebundenes Buch

Innovative B2B Marketing

New Models, Processes and Theory

Beschreibung

Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing.

Autor

Simon Hall

Produktdetails

• Verlag: Kogan Page / Kogan Page Ltd
• Seitenzahl: 376
• Erscheinungstermin: 3. August 2022
• Englisch
• Abmessung: 240mm x 161mm x 29mm
• Gewicht: 1003g
• ISBN-13: 9781398604780
• ISBN-10: 139860478X
• Artikelnr.: 62548102

Rezensionen

"If you read any B2B marketing publication this year, this should be it! Simon Hall provides us with a refreshing view, relevant content and truly practical advice, touching on many areas pertinent in the B2B marketing world right now and for the future. Absolutely fantastic insight for any marketer" Catherine Dutton, Global Chief Marketing Officer, Atos