Keith Goffin (UK Cranfield School of Management), Rick Mitchell (UK Cranfield School of Management)

Broschiertes Buch

Innovation Management

Beschreibung

Structured around the authorsâ unique Innovation Pentathlon framework, this textbook is the go-to resource for students determined to understand the complex field of innovation management in todayâ s ever-changing world.

Autor

Keith Goffin is Professor of Innovation and New Product Development at Cranfield School of Management, UK. Rick Mitchell is Visiting Professor of Innovation Management at Cranfield School of Management, UK, and RAE Visiting Professor of Innovation in the Engineering Department at Cambridge University, UK.

Produktdetails

• Verlag: Bloomsbury Publishing PLC
• 4 ed
• Seitenzahl: 496
• Erscheinungstermin: 13. Juni 2025
• Englisch
• Abmessung: 254mm x 177mm x 28mm
• Gewicht: 926g
• ISBN-13: 9781350337961
• ISBN-10: 135033796X
• Artikelnr.: 70202550