Innovation in Banking; Internet based financial services
Dejan Pesic
Broschiertes Buch

Innovation in Banking; Internet based financial services

How has the traditional retail banking model been affected with the implementation of internet based products

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Innovation in Banking; How has the traditional retail banking model been affected with the implementation of internet based products and services such as ING Direct internet based financial services in the last five years as of 2012. The purpose of this paper is to evaluate the technical innovation in the banking industry. The model used is based on the ING Direct banking utilizing internet and mobile technology to become a major banking player in the relatively short time. Moreover, it is a reminder that the technical innovation is constant and that in order to sustain growth and even stay in...