Gisli Thorsteinsson, Tom Page

Broschiertes Buch

Innovation and Marketing of Fast Moving Consumer Goods

The Art and Technology of Premium packaging techniques

Beschreibung

This book demonstrates an investigation to distinguish what factors make premium packaging more premium than that of the mass products. The following questions were used to lead the work: 1. How much influence does packaging have on a consumer's decision? 2. What specific techniques are used by the premium packaging products? 3. Which of the techniques are most effective in making the packaging premium? 4. How can these techniques be measured empirically?

Autor

Gisli Thorsteinsson é professor assistente na Universidade da Islândia. Dr.Tom Page é Professor Assistente na Universidade de Loughborough. O Dr. Subramaniam Arunachalam é Professor Associado na Universidade de East London. Os autores escreveram inúmeros artigos na área do Design e publicaram vários livros de texto.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 64
• Erscheinungstermin: 24. Oktober 2010
• Englisch
• Abmessung: 220mm x 150mm x 4mm
• Gewicht: 104g
• ISBN-13: 9783843366489
• ISBN-10: 3843366489
• Artikelnr.: 32221222