Information Technology and the Productivity Paradox
Assessing the Value of Investing in It
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Indeed, firms who manage their information systems most efficiently are best suited to succeed in a rapidly evolving marketplace. With so much at stake, Information Technology is certain to be the essential guide for firms determined to compete and flourish in the highly competitive economy of the next century.
Provides a reliable framework for measuring the competitive advantages and profits gained through investments in state-of-the-art information systems. 7 linecuts.
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