Information Technology a Partner for Customer Satisfaction in Banking
A Look at Some Ghanaian Banks
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Over the years customers have complained about the poor quality of services and products being offered by Ghanaian banks. Information Technology (IT) has been touted as the critical success factor for businesses since its inception. What would you expect when your bank rolls out its services or products through Information Technology innovations? What do banks have in mind when they roll out Information Technology? How would you feel when after these IT innovations, quality of service does not improve? Does your bank seek your view as a customer, or that of its staff especially that of those w...
Over the years customers have complained about the poor quality of services and products being offered by Ghanaian banks. Information Technology (IT) has been touted as the critical success factor for businesses since its inception. What would you expect when your bank rolls out its services or products through Information Technology innovations? What do banks have in mind when they roll out Information Technology? How would you feel when after these IT innovations, quality of service does not improve? Does your bank seek your view as a customer, or that of its staff especially that of those who deal directly with customers; on how information technology can be used to satisfy its customers.Does Information Technology in itself alone lead to improved quality of service and increased customer satisfaction. Find out how information technology can be a partner for customer satisfaction.
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