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Information Overload and its Influence on Customer's Decision. How does information overload affect customer`s decisions towards smartphones?

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Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, Management Center Innsbruck, course: Management, Communication and IT, language: English, abstract: In today's society, consumers have too many products and brands to choose from. With the support of technology we receive more and more information from companies and this information overload brings consequences with it. Consumers suffer from confusion and frustration because they cannot consider every information in their decision process. Therefore, the present thesis analy...