Broschiertes Buch

Influencer Marketing

Building Brand Communities and Engagement

Herausgeber: Yesiloglu, Sevil

Beschreibung

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience.

Autor

Sevil Yesiloglu P.h.D., is a senior lecturer in Advertising at London College of Communication, University of Art London, UK. Joyce Costello P.h.D., is a Public Affairs Specialist for the US Army, and was previously a senior lecturer in Digital Marketing at Bournemouth University, UK.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 310
• Erscheinungstermin: 30. November 2020
• Englisch
• Abmessung: 239mm x 155mm x 18mm
• Gewicht: 476g
• ISBN-13: 9780367338664
• ISBN-10: 0367338661
• Artikelnr.: 59986909