Influence of Generic Planning Strategies on Competitiveness of Private universities
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Influence of Generic Planning Strategies on Competitiveness of Private universities

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The growth in number of universities in Kenya, (MOE, 2016), coupled with the belief that a degree qualification guarantee good job and better bargaining power in the career advancement, witnessed an exponential growth in students' enrollment. The skyrocketed enrollment affected the already over-stretched academic resources. The scenario rendered the public university sector inadequate to meet the demand for university education. This contributed to a thriving private university education in Kenya, prompting a fertile ground for a stiff competition for student attraction. Lately, the new trend ...