Ogechi Adeola

Gebundenes Buch

Indigenous African Enterprise

Beschreibung

This book examines an indigenous Africa-centric business model practised by the Igbos of south-eastern Nigeria for decades. The unique framework and rules of operation, collectively referred to as the Igbo-Traditional Business School (I-TBS) in this book, is underpinned by the 'Igba-boi' apprenticeship.

Autor

Ogechi Adeola is an associate professor of marketing and academic director of the Sales and Marketing Academy at the Lagos Business School, Pan-Atlantic University, Nigeria. Her co-authored papers won Best Paper Awards at international conferences in 2016-2019, consecutively.

Produktdetails

• Advanced Series in Management
• Verlag: Emerald Publishing Limited
• Seitenzahl: 288
• Erscheinungstermin: 14. Dezember 2020
• Englisch
• Abmessung: 246mm x 170mm x 20mm
• Gewicht: 584g
• ISBN-13: 9781839090349
• ISBN-10: 1839090340
• Artikelnr.: 60013694