Baltic Sea Academy
Broschiertes Buch

Increasing Customer Innovation in SMEs with Digitalization

Ici in SMEs

Herausgegeben: Max, Hogeforster
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While larger corporations often lead in the realm of innovation, many Small and Medium Enterprises (SMEs) lag behind, especially in Eastern Europe. Their limited internal resources often become a bottleneck, making it challenging to address vital customer innovation. At its core, successful innovation management revolves around understanding and addressing genuine customer needs, fostering innovative business ideas and concepts.For many SMEs, the challenge lies not just in obtaining customer feedback, but also in effectively processing this feedback into actionable insights. The path to truly ...