Jerry Daykin

Gebundenes Buch

Inclusive Marketing

Why Representation Matters to Your Customers and Your Brand

Beschreibung

Incorporate representation and inclusivity into every stage of the marketing process, to create meaningful marketing initiatives that truly connect with customers and reflect your brand's values.

Autor

Jerry Daykin is a global marketing leader who has held senior roles at brands including Beam Suntory, GSK Consumer Healthcare, Diageo and Mondelez. Based in London, UK, he is a WFA (World Federation of Advertisers) Diversity Ambassador and co-chair of its Diversity Task Force, where he created its framework for representation and inclusion. He also sits on the diversity and inclusion boards at the Advertising Association and ISBA, as well as on boards at the Conscious Advertising Network and Outvertising. A regular conference speaker, he has written for The Drum, AdWeek, Campaign, Marketing Week and The Guardian.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 266
• Erscheinungstermin: 3. Oktober 2022
• Englisch
• Abmessung: 240mm x 161mm x 22mm
• Gewicht: 658g
• ISBN-13: 9781398607354
• ISBN-10: 1398607355
• Artikelnr.: 63237507