Improving Sales Force Effectiveness through Sales Force Automation

Improving Sales Force Effectiveness through Sales Force Automation

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The book is a comprehensive background material for understanding the effect of sales force automation system on sales force effectiveness in the Nigerian food and beverage industry. It examined wireless technology, computer self-efficacy and perceived ease-of-use as components of sales force automation system and their effects on sales force effectiveness. The book is an invaluable contribution to growing literature on sales force automation system. It is therefore, a treasure for students, teachers and marketing practitioners in tertiary institutions and industries. All those engaged in mark...