Improving Customer Knowledge Management through online games
Mohammad Sadegh Ghasemi
Broschiertes Buch

Improving Customer Knowledge Management through online games

Change your E-shop exactly the way each customer wants, exhibit their favorite products and make sure they buy from you

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Today, one of the most important challenges in customer knowledge management (CKM) is to know customer s profile and buying pattern. It is very difficult to know why a customer buy or do not buy a product. Knowing a customer s buying pattern and capturing this patterns gives opportunity to the top management of a company to make strategic planning, marketing strategies and decisions in meeting customers need and interests in order to maximize profit for the company. But the problem is how you are going to ask your customers what they like before they enter you online shop? it is impossible to ...