Dr Javier Marcos, Mark Davies, Dr Rodrigo Guesalaga

Broschiertes Buch

Implementing Key Account Management

Designing Customer-Centric Processes for Mutual Growth

Beschreibung

Equip yourself with the tools, frameworks and approaches needed to successfully deploy key account management programmes.

Autor

Javier Marcos has designed and delivered programmes globally for clients such as Barclays, Cap Gemini, GKN Aerospace, Rolls-Royce and Unilever. Mark Davies acts as Visiting Fellow for Cranfield School of Management and facilitates the Cranfield KAM Best Practice Research Club. Rodrigo Guesalaga is Senior Lecturer at Cranfield School of Management, Associate Professor at Pontificia Universidad Católica de Chile, and Visiting Professor at Vlerick Business School. Sue Holt is Director of the Cranfield School of Management's flagship Open Programme on KAM.

Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 8326
• Seitenzahl: 352
• Erscheinungstermin: 3. August 2018
• Englisch
• Abmessung: 244mm x 170mm x 23mm
• Gewicht: 606g
• ISBN-13: 9780749482756
• ISBN-10: 0749482753
• Artikelnr.: 50431288