Friederike Berg
Broschiertes Buch

Implementation of the Start-Up Company 'Strumpfbody' on the Basis of the Business Model Canvas

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Seminar paper from the year 2015 in the subject Business economics - Company formation, Business Plans, grade: 1,6, University of Cooperative Education Ravensburg, language: English, abstract: This paper shows the implementation of the business model Canvas with reference to a specific example. It describes how we came up with the idea of the new start-up company which, is called "Strumpfbody". In the 19th-century machine-made cotton stockings became available for women. After World War I (1914-1918) short skirts were fashionable and long silk stockings were worn again. With the discovery and ...