Silvia Stamenova
Broschiertes Buch

Implementation of a customer relationship management strategy to enhance customer satisfaction in the retail selling industry

A case study of Sainsbury's Becton

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Research Paper (undergraduate) from the year 2017 in the subject Business economics - Customer Relationship Management, CRM, grade: 4.50, University of East London, language: English, abstract: The research questions posed in this paper relate to the following: What strategies need to be established in order for Sainsbury to develop close connection with its customers? What is their efficacy in the implementation of a CRM strategy? What are the future opportunities, standing in front of the retail seller?In this regards, the methodology used will be mainly quantitative. In its essence the quan...