Impact of Market & Learning Orientation on Business Performance
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This study was aimed to measure the impact of market orientation and learning orientation with moderating role of entrepreneurial orientation on business performance of SMEs sector in Pakistan. SMEs sector contribute towards GDP of country and provides great opportunities to entrepreneurs. Study describes the importance of market orientation, learning orientation and entrepreneurial orientation on business performance of SMEs. It was found that market oriented firms perform better than firms that are not market oriented.
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