Impact of Digi-Banking Services on Customer Satisfaction in Banks
PADMAAVATHY PA
Broschiertes Buch

Impact of Digi-Banking Services on Customer Satisfaction in Banks

Adoption of Self-Service Technologies in Private banks

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There are vast opportunities as well as challenges for self-service channels provided by banks in India. It is found that due to technological innovations and significant change in the demographic profile of customers, there is huge market potential lying ahead. This study recommends among others thanks should design new products as well as improve on the existing self-service provided. The study reveals that the awareness level of self-service channels is restricted to only a certain section of the society. Hence, banks must concentrate on the needs and demands of various customers depending ...