Imagination in Business
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This groundbreaking work explores the role of imagination in business, and the ways in which creative thinking can lead to innovation and success. Drawing upon examples from the worlds of advertising, marketing, and entrepreneurship, Deland demonstrates how imagination can be harnessed to develop winning strategies and achieve business goals. With practical insights and real-world applications, this book is a must-read for business leaders, educators, and anyone interested in the creative process. This work has been selected by scholars as being culturally important, and is part of the knowled...
This groundbreaking work explores the role of imagination in business, and the ways in which creative thinking can lead to innovation and success. Drawing upon examples from the worlds of advertising, marketing, and entrepreneurship, Deland demonstrates how imagination can be harnessed to develop winning strategies and achieve business goals. With practical insights and real-world applications, this book is a must-read for business leaders, educators, and anyone interested in the creative process. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
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