Cummings, Angwin, Bilton

Gebundenes Buch

Images of Strategy

Beschreibung

Images of Strategy develops an innovative andmulti-faceted approach to strategic management which will enablestudents to use and develop interesting and wide-rangingapplications alongside some of the latest ideas and analysis.
An innovative and multi-functional approach to strategicmanagement.
Approaches strategy from different viewpoints: functional, egtechnology and systems management, marketing, accounting and HRM,and analytical, eg organization theory, game theory and knowledgemanagement
Helps students to analyse, integrate and apply the manycompeting functional elements of strategic choice in today sworld.
Includes case examples to illustrate the chapters.
Provides further reading sections and student questions
Written by a team of top management scholars with many years ofsuccessful MBA teaching experience.
Further lecturer resources and links, including case analysesand Power Point slides, are available atwww.blackwellpublishing.com/cummings

Autor

Steve Cummings is Professor of Strategic Management at Victoria Management School and a visiting lecturer at MIB, Ecole National Center de Paris and Vlerick Business School, University of Ghent, Belgium. David Wilson in Professor of Strategy at the Warwick Business School, head of the Centre for Corporate Strategy and Creativity, and author of many previous books and journal articles. The contributing authors include well-known and respected scholars in organization and management theory with many years experience of teaching MBAs, undergraduates and executives at one of the leading business schools in Europe:

Produktdetails

• Verlag: Blackwell Publishers
• Seitenzahl: 464
• Erscheinungstermin: 20. Juni 2003
• Englisch
• Abmessung: 244mm x 170mm x 25mm
• Gewicht: 794g
• ISBN-13: 9780631226109
• ISBN-10: 0631226109
• Artikelnr.: 14800407

Rezensionen

"An excellent book that will have a major impact on thestrategy/organisation field/discourse. A must buy for thoseresearching, teaching and studying in the strategy/organisationfield. A book that raises fundamental questions about and provideshighly provocative responses to the paradoxes of crafting strategyin a highly uncertain and ambiguous world. It rips strategy freefrom the contorting embrace of rational, linear thinking andrelocates it in a real world where history, politics, power andculture are the driving forces of change." Michael Reed,Lancaster University

" Images of Strategy breaks new ground. It takes us awayfrom the stale bureaucratic metaphors of strategy towards a dynamicfield that is much more useful to the real

world of business. Images of Strategy is a must read for all who callthemselves "strategic thinkers. The academic field of strategywon t be the same." R Edward Freeman, Darden University ofVirginia

"This is one of the most refreshing books in strategy that Ihave seen for a long time. It blends smoothly Porter s rigour,Mintzberg s playfulness and Morgan s multi-perspectivism. Cummingsand Wilson have brought together a number of fascinating papers andhave done so within an eclectic yet insightful framework thatstretches from the ancient Greeks to postmodern philosophers. Awonderfully refreshing book!" Haridimos Tsoukas , University of Strathclyde

" Images of Strategy ...puts forward a way oflooking at strategy development that seeks to acknowledge, combineand network ideas from a variety of perspectives. Practiced in thisspirit, the approach is a refreshing, challenging, and energizingone that can potentially stimulate significant breakthroughs intheory and practice. Images of Strategy is a fascinatingbook to read. It is targeted to managers interested in strategy.Will it help them become better strategists? I believe so!" William D. Guth, Academy of Management Review, July 2004