Marion Maguire
Broschiertes Buch

Image as a key to success

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Seminar paper from the year 2003 in the subject Business economics - Investment and Finance, grade: 1.2 (A), Hawai'i Pacific University (-), course: Lecture MBA Program, language: English, abstract: Image - the key to success. In fact, a positive image matters for a company to be successful and it is a good opportunity to get positive publicity. On the other side there are other things, which are important to be successful. There are management ratios like productivity, profitability, liquidity and many other ratios, which count in order to value a company numerically. In my following work, I ...