Broschiertes Buch

Identity and Ideology in Digital Food Discourse

Social Media Interactions Across Cultural Contexts

Herausgeber: Tovares, Alla; Gordon, Cynthia
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Exploring food-related interactions in various digital and cultural contexts, this book demonstrates how food as a discursive resource can be mobilized to accomplish actions of social, cultural, and political consequence. The chapters reveal how social media users employ language, images, and videos to construct identities and ideologies that both encompass and transcend food. Drawing on various discourse analytic frameworks to digital communication, contributors examine interactions across Facebook, Twitter, YouTube, and Instagram. From the multimodal discourse of a Korean livestreaming onlin...