Identification of Athletes by Athletes at a Division I University
Gauging the media s role in their identification
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Participation rates for female athletes have grown steadily; however, the media s coverage of female athletes has not kept pace. This study examines the identification of athletes by male and female athletes at a Division I University as well as investigates the athlete s perception of the media s role in their identification of athletes, and the media s coverage devoted to each gender. An inventory of a local newspaper and national and local television stations was conducted along with a survey of 205 collegiate athletes. The results of the media inventory demonstrated that little has changed...
Participation rates for female athletes have grown
steadily; however, the media s coverage of female
athletes has not kept pace. This study examines the
identification of athletes by male and female
athletes at a Division I University as well as
investigates the athlete s perception of the media s
role in their identification of athletes, and the
media s coverage devoted to each gender. An
inventory of a local newspaper and national and
local television stations was conducted along with a
survey of 205 collegiate athletes. The results of
the media inventory demonstrated that little has
changed from past studies of coverage given to male
and female sports and the survey results showed that
television played a large influence in the athletes
selected by the athletes. Additionally, the survey
results illustrated another influence toward the
selection of athletes beyond the media. Are the
athletes perceptions dictated by the media
coverage, or is the media simply reflecting
society s interests? The study was conducted from
1999 to 2000 and the results from it remain timely
today, especially with the increased media options
that exist.
steadily; however, the media s coverage of female
athletes has not kept pace. This study examines the
identification of athletes by male and female
athletes at a Division I University as well as
investigates the athlete s perception of the media s
role in their identification of athletes, and the
media s coverage devoted to each gender. An
inventory of a local newspaper and national and
local television stations was conducted along with a
survey of 205 collegiate athletes. The results of
the media inventory demonstrated that little has
changed from past studies of coverage given to male
and female sports and the survey results showed that
television played a large influence in the athletes
selected by the athletes. Additionally, the survey
results illustrated another influence toward the
selection of athletes beyond the media. Are the
athletes perceptions dictated by the media
coverage, or is the media simply reflecting
society s interests? The study was conducted from
1999 to 2000 and the results from it remain timely
today, especially with the increased media options
that exist.
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