Ice cream: Analyzing product and consumer characteristics

Ice cream: Analyzing product and consumer characteristics

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Ice cream is an emerging sector in today's business world. The study was conducted to identify and explore the sensory characteristics of ice-cream that drive consumer liking, to identify factors that influence purchase decision and to explore the relationship between consumer characteristics and their preferences for ice-cream. A sample size of 100 (30 assessors+70 consumer) was selected conveniently from Sadar upazila of Mymensingh district. Data were collected through field survey by using two pre-designed and pretested semi-structured questionnaire; one for sensory panel and the other for ...