I Love Bees
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I Love Bees (also known as ilovebees or ILB for short) was an alternate reality game (ARG) that served as both a real-world experience and viral marketing campaign for the release of developer Bungie's 2004 video game Halo 2. The game was created by 42 Entertainment, who had previously created an ARG for the film A.I., and would later create Why So Serious? for the Warner Brothers film The Dark Knight. I Love Bees was commissioned by Microsoft, Halo 2's publisher. I Love Bees was first advertised by a subliminal message in a Halo 2 trailer; players who investigated the titular website discover...
I Love Bees (also known as ilovebees or ILB for short) was an alternate reality game (ARG) that served as both a real-world experience and viral marketing campaign for the release of developer Bungie's 2004 video game Halo 2. The game was created by 42 Entertainment, who had previously created an ARG for the film A.I., and would later create Why So Serious? for the Warner Brothers film The Dark Knight. I Love Bees was commissioned by Microsoft, Halo 2's publisher. I Love Bees was first advertised by a subliminal message in a Halo 2 trailer; players who investigated the titular website discovered that the pages appeared to be hacked by a mysterious intelligence. As players solved puzzles, audio logs were posted to the ilovebees.com site which gradually revealed more of the fictional back-story, involving a marooned artificial intelligence stranded on Earth and its attempts to put itself back together. I Love Bees was a marketing success; 250,000 people viewed the ilovebees websitewhen it was launched in August 2004, and more than 500,000 returned to the site every time the pages were updated.
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