Hummer
Excess on Wheels
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From the war zones of the Middle East to the driveways of Hollywood and suburbia, the Hummer is one of the most recognizable and controversial vehicles in modern history. Born as the battle-tested Humvee, engineered to traverse the harshest landscapes for the U.S. military, Hummer quickly transformed into an icon of American extravagance, luxury, and pop culture bravado. It drew celebrities, sparked protests, and became a symbol of both boundless ambition and environmental debate. This book traces the full-throttle tale of Hummer's meteoric rise, fall, and electrified rebirth. Through detailed...
From the war zones of the Middle East to the driveways of Hollywood and suburbia, the Hummer is one of the most recognizable and controversial vehicles in modern history. Born as the battle-tested Humvee, engineered to traverse the harshest landscapes for the U.S. military, Hummer quickly transformed into an icon of American extravagance, luxury, and pop culture bravado. It drew celebrities, sparked protests, and became a symbol of both boundless ambition and environmental debate. This book traces the full-throttle tale of Hummer's meteoric rise, fall, and electrified rebirth. Through detailed narrative, it follows the Humvee's battlefield origins, the brand's wild popularity at the dawn of the SUV boom, the backlash of the green movement, and Hummer's remarkable comeback as a technological leader in the electric era. Drawing on decades of automotive innovation and cultural change, Hummer: Excess on Wheels tells the definitive story of how one vehicle became a mirror to America's dreams, contradictions, and enduring spirit of reinvention.
