Paul Cash, James Trezona

Broschiertes Buch

Humanizing B2B

The new truth in marketing that will transform your brand and your sales

Beschreibung

Thereâ s a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.

Autor

Paul Cash is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing.Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling James Trezona is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.

Produktdetails

• Verlag: Practical Inspiration Publishing
• Seitenzahl: 214
• Erscheinungstermin: 27. April 2021
• Englisch
• Abmessung: 216mm x 140mm x 12mm
• Gewicht: 286g
• ISBN-13: 9781788602518
• ISBN-10: 178860251X
• Artikelnr.: 60510251