Humanistic Marketing
Broschiertes Buch

Humanistic Marketing

Versandkostenfrei!
Versandfertig in 6-10 Tagen
75,99 €
inkl. MwSt.
PAYBACK Punkte
38 °P sammeln!
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.