HR Marketing 2.0: Building Loyalty in Daily Life and in Crisis
Build employee loyalty with the new digital HR marketing approach
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This book is a guide for managers, for companies that want to retain their potential employees on a daily basis and during crises. Its objective is to shed light on the new uses of the 2.0 tools of the traditional human resources marketing approach. This new approach cannot be applied to all employees, the implementation of a variety of 2.0 tools meets this diversity of expectations.
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