How We Use the Media
Broschiertes Buch

How We Use the Media

Strategies, Modes and Styles

Herausgegeben: Krämer, Benjamin; Frey, Felix
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This volume considers strategies, modalities, and styles of media use and reception. Dynamic changes in media technology and infrastructure have spurred important changes in media use. Looking at these developments within the common conceptual framework of reception strategies, modes and styles of media use and reception, this volume is highly relevant against the background of the changing media environment. When it comes to media use and reception, communication research has mainly dealt with two much-cited questions: What do the media do with the people? What do the people do with the media...