How users and employees interact when developing a new product

How users and employees interact when developing a new product

case study on creative companies seen from a process perspective

Versandkostenfrei!
Versandfertig in 6-10 Tagen
32,99 €
inkl. MwSt.
PAYBACK Punkte
16 °P sammeln!
The purpose of this book is to study the interaction between users and employees when developing a new product. Despite the increasing interest in studying user involvement,little research has examined the social aspects of the innovation process. With a multiple case study,users and employees from creative companies are interviewed. By analysing actions between users and employees three modes of user involvement are identified emphasising, how users can be involved differently: to inspire the employee (inspiring mode), to diffuse the reputation of the new product (legitimising mode) and to qu...